Luminary Media Blog

Facebook Makes Their Privacy Tools Easier to Find

Posted by Emily Baldwin on Apr 18, 2018 12:00:12 PM

With the recent events that have occurred with Facebook over the past several weeks, Facebook has decided to make their privacy tools easier to find.

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5 Reasons Your Business Needs Content Marketing

Posted by Emily Baldwin on Apr 10, 2018 12:59:14 PM

Content is becoming more and more valuable as algorithms change and internet real estate becomes more and more competitive. Replacing the sales pitch with engaging online content draws consumers in through Inbound Marketing. Have them see your brand as a valued source of information—not a distraction.
This is called content marketing. The purpose of content marketing is to communicate with customers by creating and providing valuable content that is targeted to your specific demographic.

Here are 5 reasons why your business needs content marketing.

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Topics: digital marketing, native advertising, native storytelling, online marketing, content marketing, content

How Has The 2018 Facebook Algorithm Change Affected Your Brand’s Page?

Posted by Emily Baldwin on Apr 6, 2018 10:34:23 AM

Have you seen a significant decrease in your organic reach on Facebook this year? 
On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from “friends, family and groups.”

In this blog, we’ll discuss the most recent change to the Facebook algorithm, how it affects your business, and tips to survive this change.

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Topics: digital marketing, online marketing, facebook, social media, social media advertising

Ulster County Tourism Travel Guide 2017-2018 Receives Gold SIA Award

Posted by Brian K. Mahoney on Mar 29, 2018 2:40:18 PM

MEDIA CONTACT:
Brian K. Mahoney, Editorial Director
845-334-8600 x 103
bmahoney@luminarymedia.com
April 2, 2018: FOR IMMEDIATE RELEASE

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Topics: custom publishing, ulster county

6 Reasons Why Print Advertising Still Works

Posted by Emily Baldwin on Mar 13, 2018 9:35:05 AM

As years go on, more and more marketing techniques are surfacing while others are being thrown aside. It’s true that advertising investments have mostly gone digital, leading many business owners and marketers to wonder if print is dead. However, online advertising needs the complimentary power of print advertising to seal the deal. So is print advertising really dead?

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Topics: digital marketing, print advertising, online marketing

3 Digital Marketing Trends to Commit to in 2018

Posted by Emily Baldwin on Feb 20, 2018 11:30:50 AM

We experienced a lot of creative marketing trends in 2017 like more brands jumping on the Instagram bandwagon and investments in Facebook advertising. But what can we expect in 2018 and how can we take advantage of these new trends?

In this blog, we’ll discuss 3 marketing trends in 2018 and why you should commit to each one of them.

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Topics: programmatic advertising, advertise in chronogram, advertise in upstate house, hudson valley businesses, small business owner, digital marketing, native advertising, native storytelling, inbound marketing

The 4 Benefits of Programmatic Advertising

Posted by Emily Baldwin on Feb 7, 2018 12:24:54 PM

As a small business owner in the Hudson Valley, reaching out to the right consumers and bringing awareness to your brand online using targeting, personalization, and engagement is important. In today’s content-saturated digital world, use of programmatic advertising to reach your audience is becoming more and more necessary. While a great deal of this targeting takes place via the online tools we have at our fingertips, programmatic advertising takes it to another level.

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Topics: programmatic advertising, advertise in chronogram, advertise in upstate house, hudson valley businesses, small business owner

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